With scores of branding and integrated marketing campaigns under his belt, Christian Musuraca is an experienced creative director specializing in interactive design and marketing. With an entrepreneurial background, business‐sense, and an outstanding client portfolio, Christian brings a variety of talents to every project. He’s also won a Pittsburgh Addy Award for his online web-commercials created for Fast Forward Inc. Christian has worked for small and large clients alike from PPG Industries and Federated Investors to technology start-ups such as VigilantMinds, Public Media Works and SmartOps. In his role as Director of Digital Strategy for MatchPoint Marketing was the integration of in‐store programs for SuperValu and Clorox with online incentive components (sweepstakes, downloadable gift with purchase and coupon). Since then, this modular approach is included in all interactive sales opportunities — custom-tailored to the clients needs.

His most recent achievements include managing the design and implementation of 6000 person energy supply company’s Mission, Vision and Values program, the design and user experience in-store and online incentive program for Glaxo Smith Kline’s FiberChoice product line, and just recently launched a global eCommerce web site focusing on the highly competitive aluminum extrusion supply channel.

Special Expertise

• Art Direction
• Interactive Design
• Print Design & Layout
• Print Management
• GUI Design
• Front-End Web Development
• Audio & Video Production
• Full Adobe Creative Suite
  • (Photoshop / Illustrator / InDesign / Dreamweaver / Flash / Premiere / After Effects / Sound Booth / Encore)
• CSS
• HTML
• Joomla
• WordPress

Professional Experience

CREATIVE COMMUNICATIONS TEAM LEAD January 2010 ‐ March 2012
Direct Energy Business, Pittsburgh, PA
Direct Energy is a $4B energy retail service provider with over 5000 employees across North America.

• INTERNAL COMMUNICATIONS: worked with the Marketing Communications Director and Human Resources Director, produced a company-wide training manual, as well as ancillary elements (email communications package, window cling, office posters, sketch books and more) to help energize the company’s Business division reach its sales goal of $200 Million for 2010.
• SALES KICKOFF VIDEO: collaborated with internal business leaders to bring life to their static messaging with a high energy video played at opening sale kickoff for over 200 sales leaders.
• SMALLBUSINESSENERGY.COM & ENERGY360DIRECT.COM: responsible for creating the layout and user interactions for both customer-facing sites.

DIRECTOR of INTERACTIVE January 2008 ‐ June 2009
MatchPoint Marketing (A Division of Acosta Sales & Marketing), Pittsburgh, PA
Headquartered in Pittsburgh, MatchPoint provides in-store and online marketing solutions for national retail chains and national brands. Acosta is $17B brand & retail services provider in CPG.

Led the interactive team that works with Client Service Directors and Field Promotion Coordinators to help sell-in interactive services.

• CLOROX (GATHER ROUND THE GRILL) SWEEPSTAKES: worked with Field Promotions teams to integrate in-store marketing campaigns with online sweepstakes, coupon, and other unique incentive programs with national retail chains (SuperValu, Winn-Dixie, Publix, SaveMart, and Walmart).
• SUNNY D WEB TOUR: led web production for the experiential marketing program “SunnyD Road Trip”, “SunnyD Hip Hop Tour” and SunnyD Smoothies (a new 2009 product) and Fruit Simple Fruit.

SENIOR ART DIRECTOR, January 2003 ‐ January 2008
National Real Estate Information Services / Sharp Creative (acquired by NRIES 2005), Pittsburgh, PA

NREIS is a mortgage services firm serving lenders such as Bank of America, Chase, and HSBC and working with consumers nationwide; and acquired in 2005 Sharp Creative — a marketing, new media and design firm providing services to businesses in the mortgage services, software, trucking, education and other market.

Served as creative lead on all projects, multimedia development, and managed outside sales and vendor relations.

• EDUCATION MANAGEMENT CORPORATION (EDMC): EDMC is among the largest providers of private post-secondary education in North America, with 108 locations in 32 U.S. States and Canada. Designed and programmed Public Relations internal portal that organized press releases and internal communications between the EDMC and their subsidiaries.
• NREIS: To compete against mortgage services industry giants like Fiserv, Washington Mutual, Wells Fargo and other industry heavyweights, NREIS was re-vitalized with new creative: a new Web site, sales collateral, corporate videos, direct mail, trade show planning, and public relation initiatives, including press in trade/industry magazines.
• STRATEGIC ENERGY: design and layout of “The Buzz”, “Energy Outlook” internal marketing newsletters as well as the Strategic Energy corporate website.

SENIOR ART DIRECTOR, April 2001 ‐ January 2003
FastForward (formerly eToll) – Pittsburgh, PA
FastForward was an Internet-based Marketing Software Automation firm providing incentive, loyalty, rewards, coupon, rebate, email, and database reporting.

• INTEGRATED MARKETING CAMPAIGN PRODUCTION: worked with the web applications teams integrating creative B2B templates and highly customized B2C design with the software platform.
• SECURED $5MM IN FUNDING: designed integrated marketing campaign “Give Us 5 Minutes…” presentation for prospective venture capital firms that garnered an additional $5MM in funding.
• PITTSBURGH ADDY AWARD: 2003 ADDY for FastForward Flash email campaign “Any Questions?”

MULTIMEDIA DESIGNER, 1998 ‐ 2000
New Perspective Productions | Interactive – Pittsburgh, PA
New Perspective is a leading regional video production agency with a strong interactive service offering

• Responsible for all interactive multimedia projects, including interface design, programming and print design of CD/DVD materials. Clients included Pittsburgh-based companies, Federated Investors, Bayer-Hennecke, Respironics, Traco, Tuscarora (now Protexic) and smaller advertising agencies without multimedia service offerings.

Education

• 1998 Art Institute of Pittsburgh – Specialized Degree in Multimedia
• 1991 University of California, Irvine – BA in Social Sciences/Economics

Extracurricular Activities

President, Mt. Lebanon Aqua Club Board of Directors 2010-2012
Mt. Lebanon Aqua Club, a 58-year-old private aquatic club with over 100 multi-swimmer families, and multi-swimmer learn to swim programs with annual revenue of $300,000. As president, Christian is responsible for vendor relations (community and facilities – high school pool and community pool), budget, coaching and acquisition and retention strategies. Currently manages a surplus of ~$100K in hedge fund for “rainy day” projects. Mt. Lebanon is scheduled to rebuild/renovate $113MM high school with new aquatic center 2013.

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