an experienced creative director specializing in interactive design and marketing. With an entrepreneurial background, business‐sense, and an outstanding client portfolio, Christian brings a variety of talents to every project.
With scores of branding and integrated marketing campaigns under his belt, Christian Musuraca is an experienced creative director specializing in interactive design and marketing. With an entrepreneurial background, business‐sense, and an outstanding client portfolio, Christian brings a variety of talents to every project. He’s also won a Pittsburgh Addy Award for his online web-commercials created for Fast Forward Inc. Christian has worked for small and large clients alike from PPG Industries and Federated Investors to technology start-ups such as VigilantMinds, Public Media Works and SmartOps. In his role as Director of Digital Strategy for MatchPoint Marketing was the integration of in‐store programs for SuperValu and Clorox with online incentive components (sweepstakes, downloadable gift with purchase and coupon). Since then, this modular approach is included in all interactive sales opportunities — custom-tailored to the clients needs.
His most recent achievements include managing the design and implementation of 6000 person energy supply company’s Mission, Vision and Values program, the design and user experience in-store and online incentive program for Glaxo Smith Kline’s FiberChoice product line, and just recently launched a global eCommerce web site focusing on the highly competitive aluminum extrusion supply channel.
SENIOR DIGITAL MARKETING PRODUCTION ANALYST December 2012 ‐ 2015
Highmark, Inc., Pittsburgh, PA
DIGITAL MARKETING: As lead subject matter and channel expert, Christian is responsible for strategy and execution of digital marketing campaigns, including email/SMS/landing pages and campaign response capture mechanisms. He also works closely with the Campaign Management and Core Metrics analytics teams to advise stakeholders on campaign efficacy through KPIs generated from both out-of-the-box metrics and custom reporting.
Additionally, Christian helps design, build and oversee single and multipage HTML web landing pages/sites to measure campaign outcomes, as well as manage and retain vendor/partner relationships to ensure effective execution against plan; develop detailed requests for estimates and evaluate bids for adherence to specifications; hold vendor/partners accountable to timelines.
CREATIVE COMMUNICATIONS TEAM LEAD January 2010 ‐ March 2012
Direct Energy Business, Pittsburgh, PA
Direct Energy is a $4B energy retail service provider with over 5000 employees across North America.
DIRECTOR of INTERACTIVE January 2008 ‐ June 2009
MatchPoint Marketing (A Division of Acosta Sales & Marketing), Pittsburgh, PA
Headquartered in Pittsburgh, MatchPoint provides in-store and online marketing solutions for national retail chains and national brands. Acosta is $17B brand & retail services provider in CPG.
Led the interactive team that works with Client Service Directors and Field Promotion Coordinators to help sell-in interactive services.
SENIOR ART DIRECTOR, January 2003 ‐ January 2008
National Real Estate Information Services / Sharp Creative (acquired by NRIES 2005), Pittsburgh, PA
NREIS is a mortgage services firm serving lenders such as Bank of America, Chase, and HSBC and working with consumers nationwide; and acquired in 2005 Sharp Creative — a marketing, new media and design firm providing services to businesses in the mortgage services, software, trucking, education and other market.
Served as creative lead on all projects, multimedia development, and managed outside sales and vendor relations.
CREATIVE DIRECTOR, April 2001 ‐ January 2003
FastForward (formerly eToll) – Pittsburgh, PA
FastForward was an Internet-based Marketing Software Automation firm providing incentive, loyalty, rewards, coupon, rebate, email, and database reporting.
MULTIMEDIA DESIGNER, 1998 ‐ 2000
New Perspective Productions | Interactive – Pittsburgh, PA
New Perspective is a leading regional video production agency with a strong interactive service offering
President, Mt. Lebanon Aqua Club Board of Directors 2010-2012
Mt. Lebanon Aqua Club, a 58-year-old private aquatic club with over 100 multi-swimmer families, and multi-swimmer learn to swim programs with annual revenue of $300,000. As president, Christian is responsible for vendor relations (community and facilities – high school pool and community pool), budget, coaching and acquisition and retention strategies. Currently manages a surplus of ~$100K in hedge fund for “rainy day” projects. Mt. Lebanon is scheduled to rebuild/renovate $113MM high school with new aquatic center 2013.